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COMCAST ADVERTISING
ANNUAL REPORT

The Comcast Advertising Annual Report was designed to help advertisers and publishers better understand evolving audience viewing habits and the changing media landscape. The primary challenge was transforming complex research and data into a clear, engaging visual narrative that made key insights easy to understand.

This edition also marked a departure from previous report designs, providing the opportunity to establish a fresh visual direction while maintaining alignment with the Comcast Advertising brand. The result was a modern, data-driven publication that balanced clarity, storytelling, and visual impact.

Not everything I’ve worked on can be shown publicly due to NDAs and client confidentiality, however these projects
have played a big role in shaping my skills. If you’re curious, I’d love to talk more and share what I can privately.

© 2026 Darci B. McMackin-Davis

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