JURASSIC WORLD THE RIDE AT UNIVERSAL STUDIOS HOLLYWOOD

I had the opportunity to contribute to the launch campaign for the Jurassic World Ride at Universal Studios Hollywood, creating both print and digital advertising assets to build excitement around the attraction's debut. As part of the campaign, I also designed a promotional sweepstakes that gave guests the chance to win admission to the park and be among the first to experience the new ride.

 

One of the most rewarding aspects of the project was working on the sweepstakes, which provided valuable insight into the legal and operational side of promotional marketing. I collaborated closely with the marketing team and stakeholders from Universal Pictures to ensure all creative aligned with brand standards while meeting the legal requirements and compliance guidelines associated with a national promotion. It was a unique opportunity to balance creativity with careful attention to detail, resulting in a campaign that was both engaging and flawlessly executed.