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MOTION GRAPHICS FOR SOCIAL MEDIA

Social media is all about making an impact in just a few seconds. While at Comcast NBCUniversal, I created motion graphics for a variety of brands, developing short-form content designed to stop the scroll and communicate a message quickly. Every animation had to be visually compelling from the thumbnail, optimized for different social platforms, and deliver its story in under 20 seconds. From concept through animation in After Effects, these projects combined strong design, thoughtful pacing, and strategic storytelling to maximize engagement across each brand's social presence.

 

Working across multiple brands meant adapting to different visual identities while maintaining consistency with established brand guidelines and campaign goals. I collaborated closely with creative teams to translate marketing objectives into engaging motion content, balancing speed, creativity, and attention to detail in a
fast-paced production environment. Whether promoting a campaign, highlighting a product, or reinforcing a brand message, each piece was crafted to be visually engaging, memorable, and effective across today's social landscape.

Not everything I’ve worked on can be shown publicly due to NDAs and client confidentiality, however these projects
have played a big role in shaping my skills. If you’re curious, I’d love to talk more and share what I can privately.

© 2026 Darci B. McMackin-Davis

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