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UNIVERSAL PICTURES STUDIO PITCH DECK

The Universal Pictures Studio pitch deck was created to showcase Effectv's value as a multiscreen advertising partner for Universal Pictures. Designed to support strategic conversations with studio executives and key stakeholders, the presentation combined audience insights, campaign performance, and advertising opportunities into a compelling visual narrative.

 

One of the primary challenges was balancing the visual identities of Universal Pictures and Comcast Advertising while creating a cohesive presentation that felt polished, engaging, and easy to navigate. The project also provided the unique opportunity to collaborate directly with studio leadership and work with unreleased movie artwork before films were publicly announced. Handling confidential assets required a high level of trust and attention to detail while ensuring every piece aligned with studio brand standards. In addition to designing the presentation, I created custom entertainment-inspired graphics and visual assets that elevated the overall story and helped establish a visual framework for future studio pitch decks.

Not everything I’ve worked on can be shown publicly due to NDAs and client confidentiality, however these projects
have played a big role in shaping my skills. If you’re curious, I’d love to talk more and share what I can privately.

© 2026 Darci B. McMackin-Davis

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