XUMO BRAND
CAMPAIGN

Comcast's acquisition of Xumo, a free ad-supported streaming platform and device, presented an opportunity to introduce a bold, futuristic visual direction. Following the announcement of the merger, I led the creative design for the launch events in Chicago, New York, and Los Angeles, ensuring the new brand identity came to life across each experience.

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Beyond the events, I also established and standardized key brand assets to create consistency across marketing materials and provide a strong visual foundation as the brand continued to grow.

Not everything I’ve worked on can be shown publicly due to NDAs and client confidentiality, however these projects
have played a big role in shaping my skills. If you’re curious, I’d love to talk more and share what I can privately.